Are you creating a company page or revamping an existing page on LinkedIn? Here’s a comprehensive guide on the best practices you must follow for LinkedIn Company Pages

In this article, we’ll find out why LinkedIn is becoming increasingly popular to make LinkedIn marketing extremely important for any business in 2023.

Here’s a comprehensive piece on LinkedIn advertising covering its benefits, types, formats and objectives – everything that a business needs to know. Read on

Here’s everything you need to know about LinkedIn marketing, its history and all the ways you can leverage LinkedIn for your business growth. Read on!

Looking to dive into the world of influencer marketing? Find answers to all possible questions about influencer marketing in this guide.

As a marketer, you need to know about the top trends influencing cold email marketing. So, here are the top 5 cold emailing marketing trends of 2023!

Did you try out the ice bucket challenge? Did you make Dalgona Coffee during the lockdown? Were you busy ‘guessing the gibberish’ on Instagram or selling NFTs on Twitter?

With so many prominent social platforms like Facebook, Twitter, Instagram, and Pinterest that are now being extensively used to market and promote businesses …..

“The best place to hide a dead body is the second page of Google search.” – Anonymous It’s virtually impossible to run a business in 2021 without the help of the right SEO guidelines…

Planning to give influencer marketing a shot? Here are the top influencer marketing tools that can help you get to your goals faster.

A comprehensive affiliate marketing guide covering types, tools, trends, benefits, and more. Explore it all to know it all.

Any discussion you may have or any article that you may read around off-page SEO, would definitely mention backlinking or link-building in it. There’s no denying that backlinking…

About 84% of the leaders at enterprise-level companies across the world feel that corporate events are the key to….

Humour us for a minute. Imagine you’re given an earthen pot and you’ve to make the exact replica of it. For argument’s sake ….

There’s no denying the fact that off-page SEO is as important as on-page SEO to boost your rank on search engine result pages (SERPs). In one of our previous articles, we had…

We should give ourselves some credit for making it to the end of the pandemic (hopefully!). A new year is here and so are the new things to knock on the doors. Honestly, it’s not going to…

Automation–you probably come across this word quite often in the present times. From the coffee maker that now can automatically make your favorite ………

Most marketers rely on cold emailing to build a relationship with new prospects. Yet, to scale cold emailing campaigns, they must rely on dedicated software. Read on….

Cold email subject lines need to be persuasive and engaging to the prospective reader. Read on…

Planning a cold email campaign? Here’s a quick step-by-step guide on how to write a cold email that you can refer to!

Cold emailing can be the perfect solution for every marketer looking to build brand awareness and customer loyalty…..

How do the marketing pros write their cold emails? Here are 6 tried and tested tips for cold emailing…..

A cold email campaign is a series of tailored emails with information about businesses delivered by marketers to prospects. Continue reading…

Here are some tried-and-tested influencer marketing tips that pros use to ace their influencer marketing game.

Don’t know where to start? We have a guide here for you. Follow the steps, and you will have a full-fledged plan for your next or first influencer marketing campaign.

The popularity of influencer marketing and its widespread adoption across industries is no longer a secret, there’s only a handful set of brand marketers that understand influencer marketing well enough to leverage it right.

Gary Vaynerchuk, aka Gary Vee of VaynerX, once said, “I am obsessed with reaching consumers… Regardless of technological advancements or marketing disruptions…..

Do you know almost 90% of startups fail within one year in the US? Bummer but why do you think that is? The primary reason is they never get the answer to a common question ….

At present, more than 80% of brands have affiliate programs, according to Mediakix. For the unacquainted, affiliate marketing is one of the most up-and-coming marketing strategies that brands are leveraging to reach…..

Do you think affiliate marketing is all about having quantity clicks, visits, and purchases on the shared link?
Here is everything you need to know about choosing the right ….

Would you like to hear a secret? What’s the secret ingredient of Amazon’s marketing sauce? Is it social media marketing or search engine marketing? Well, while they’re….

There was a time when sales were all about cold-calling. The better you were at engaging a prospect and getting them..

How many times do you open your Instagram and spend hours just scrolling through the reels without looking at the ticking clock? Yes, for many of you it’s part of …

Are you tired of posting content on social media and not getting enough likes, views, shares, and responses? You can keep going on with that but there are some social media marketing pro tips to fix it …….

Let’s face it – the face of social media changes in the blink of an eye. Before you can prepare for a new Instagram challenge, you have a trending Tweet to respond to.

Being on social media is a must for any business because you know what? Most of your target audience is using it. You need to be on Facebook, YouTube, Twitter, Instagram, and many others.

Hashtags are the elixir of social media, you need to be active on all platforms, more followers mean more success; there are many other misconceptions about social media marketing.

Over 73% of marketing experts have labeled their social media marketing strategies as ‘very effective’ – and for good reason. These marketing experts know how…

The pandemic has indeed had long-lasting effects on all walks of life. From nations going into complete lockdown..

Did you know that most B2B companies take an average of 5 to 8 weeks to plan an event? Can you blame them….

Imagine running your business without HR or marketing, or running a cafe without serving coffee. Not possible…

Growth is always good. It’s the fuel that motivates any business to keep doing better, bigger things. On the journey to grow…

Taxes have always been a complicated affair and we’ve already spent our time and energy getting you acquainted with the basics of taxation……

There are a few things that are universally considered scary–the Annabelle Doll, the idea of a Zombie Apocalypse, and Taxes ….

The king of sales, Jeffrey Gitomer has righty said, “Quality performance starts with a positive attitude.” We agree, as a sales representative, executive, or sales manager….

What if we gave you a car, but you cannot ever drive it or ride in it. It’s just out there lying in the parking lot. Frustrating, right …

If we were to give you a rope, a bunch of donuts, and a ribbon, you’d probably eat the tacos and then wonder what the other ……

As a sales manager, you probably have many hats to wear. After all, your day begins with looking at the previous day’s ….

In the wise words of the American billionaire and founder of Godaddy, Bob Parsons, “Anything that is measured and watched …

“You’ve got to stay ahead of the game to be able to stay in it.” Kate Moss’s statement has become rather popular in the present times, especially in the business world.

A long time ago, the world believed that the earth was flat until it was proven to be round. For the longest time, monarchy …

In the wise words of W. Edwards Deming, “If you can’t describe what you are doing as a process, you don’t know what you’re doing.” More often than not, you’d find this quote often being shared with sales teams…

One word that you’d find in any conversation with a salesperson or a marketer is ‘funnel’. While every marketing and sales professional understands that their sales…

Your marketing team burns the midnight oil to come up with engaging campaigns and attract your target audience to get you prospects that are interested in your…

“If all you do is follow the herd, you’ll just be stepping in poop all day.”— Wayne W. Dyer Lead generation is not a new concept. Marketers and business have been working …

Did you know that only 1 in every 10 marketer feels that their lead generation campaign and strategies are being successful? …

“Content is the fuel for your lead generation efforts.”-  Dayna Rothman If you’re looking to generate leads for your business, then the above quote pretty much summarizes…

“The sales team owns the sales funnel. But as a B2B marketer, you feed the top of their funnel.” – Doug Kessler, Velocity Partners This quote by Doug Kessler …

“It takes months to find a customer… seconds to lose one.” This popular saying by Vince Lombardi is probably enough to summarize how crucial the role of a call center service provider…

“How can I help you today?” Sounds familiar, right? You’d have come across this question every time you would have interacted with a customer support executive…

Did you know that nearly 91% of all web content does not get a single visitor from Google? An Ahrefs study revealed that a majority of content on the web wasn’t ranking high enough…

Once upon a time, there was a guy named Jack. Jack was building his website, creating amazing-well researched content for his website blog, and following all the standard checklists for…

Looking for an easy to navigate comprehensive on-page SEO checklist to boost your website traffic? Your search ends here. From the traditional white hat SEO facts to the latest SEO updates …

According to Google, it has stored ‘hundreds of billions of webpages’ in its index which it uses to show results. In fact, these webpages amount to over 100,000,000 gigabytes of…

It was the year 2011. Back then, there was no WordPress or Wix to help you create websites and webpages. But there was Hubpages– a go-to platform for millions of users to simply…

Did you know that on an average nearly 63,000 searches are being made on Google every second? That means Google is simultaneously showing thousands of results to more than 50,000 people. How does Google…

“To go beyond is as wrong as to fall short.” – Confucius There is an age-old saying- too much and too little of anything is bad. This applies to the usage of keywords too when…

Imagine entering a supermarket blindfolded and buying anything that you touch, assuming it to be something you want. Once you are out of the market …

Ever heard of the famous SEO (Search Engine Optimization) joke: “An SEO expert walks into a bar, bars, tavern, pubs, Irish bud, drinks, beer, alcohol, public house …

Email marketing is one of the most lucrative tools for businesses trying to connect with their customers. It allows you to connect with the right customer at the right time with the right message.

Email marketing is one of the most lucrative tools for businesses trying to connect with their customers. It allows you to connect with the right customer at the right time with the right message.

Out of the innumerable marketing strategies available to businesses nowadays, email marketing has been one of the most effective ones, especially for B2B companies. We had earlier covered why email marketing …  

Back in 1978, a young creative thinker, Gary Thuerk, sent out an email promoting his company’s computers to 400 people and made sales worth $13 million from it.