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  • YouTube Marketing.

Chatbots Demystified: An Introductory Guide for Beginners

In today’s digital landscape, chatbots have become ubiquitous, seamlessly integrating into our daily interactions with technology.

Types Of Chatbots: How to Find the Right Chatbot for Business

In the dynamic realm of modern business, the proliferation of digital channels and the evolving preferences…

How Does YouTube Marketing Boost Your SEO Game?

YouTube is increasingly becoming a crucial part of all SEO efforts. Here’s all about the SEO value of YouTube Marketing!

7 Pro Tips to Promote and Grow Your YouTube Channel

If you are looking to grow the reach of your YouTube channel, here are 7 pro tips that experts recommend.

Unleash Your Creativity: A Step-by-Step Guide on How to Create a Successful YouTube Channel

Here’s a quick and easy guide to creating a successful YouTube Channel with tips, tools and resources to ace it!

Unlocking the Potential of YouTube: Your Ultimate Guide to YouTube Marketing

Here’s an introductory guide to everything you need to know about YouTube Marketing and why it is crucial in 2023.

Video Marketing In 2024 – A Beginner’s Guide to Success

Here’s an introductory guide to all that you need to know about Video Marketing in 2024, including types, strategies and more…

5 LinkedIn Marketing Trends That You Can’t Ignore In 2024

What are the features, trends and strategies that you can use to make the best out of LinkedIn Marketing in 2024? Here are the top LinkedIn Marketing Trends to follow!

LinkedIn Ads Vs Facebook Ads – What’s More Relevant for Your Business?

As a marketer or a company looking to invest in social media advertising, the first question you have is – LinkedIn or Facebook? This article will help you find an answer.

LinkedIn Company Pages: Best Practices For 2024

Are you creating a company page or revamping an existing page on LinkedIn? Here’s a comprehensive guide on the best practices you must follow for LinkedIn Company Pages

Why LinkedIn Marketing Is a Must Have for Any Business In 2024?

In this article, we’ll find out why LinkedIn is becoming increasingly popular to make LinkedIn marketing extremely important for any business in 2024.

Everything You Need To Know About LinkedIn Advertising In 2024

Here’s a comprehensive piece on LinkedIn advertising covering its benefits, types, formats and objectives – everything that a business needs…

A Beginner’s Peek Into The World Of LinkedIn Marketing

Here’s everything you need to know about LinkedIn marketing, its history and all the ways you can leverage LinkedIn for your business growth. Read on!

All About Influencer Marketing – Cornerstone Article

Looking to dive into the world of influencer marketing? Find answers to all possible questions about influencer marketing in this guide.

Top 5 Cold Emailing Trends Every Marketer Must Know In 2024

As a marketer, you need to know about the top trends influencing cold email marketing. So, here are the top 5 cold emailing marketing trends of 2023!

5 Social Media Marketing Trends That You Should Watch Out For In 2023

Did you try out the ice bucket challenge? Did you make Dalgona Coffee during the lockdown? Were you busy ‘guessing the gibberish’ on Instagram or selling NFTs on Twitter?

5 Social Media Marketing Tools That You Must Try In 2023

With so many prominent social platforms like Facebook, Twitter, Instagram, and Pinterest that are now being extensively used to market and promote businesses …..

SEO 101– Your Ultimate SEO Handbook For 2023

“The best place to hide a dead body is the second page of Google search.” – Anonymous It’s virtually impossible to run a business in 2021 without the help of the right SEO guidelines…

Top Influencer Marketing Tools That Brands Trust In 2023

Planning to give influencer marketing a shot? Here are the top influencer marketing tools that can help you get to your goals faster.

The Complete Affiliate Marketing Guide – All You Need To Know To Ace It

A comprehensive affiliate marketing guide covering types, tools, trends, benefits, and more. Explore it all to know it all.

Off-Page SEO Tricks: Non-Link Related Ways to Boost Your Off-Page SEO

Any discussion you may have or any article that you may read around off-page SEO, would definitely mention backlinking or link-building in it. There’s no denying that backlinking…

11 Steps To Plan The Perfect Corporate Event: A Complete Guide

About 84% of the leaders at enterprise-level companies across the world feel that corporate events are the key to….

The What of Sales Reporting: 5 Key Sales Metrics To Track In 2023

Humour us for a minute. Imagine you’re given an earthen pot and you’ve to make the exact replica of it. For argument’s sake ….

SEO Hacks 101: How to Get Backlinks Without Creating Any New Content

There’s no denying the fact that off-page SEO is as important as on-page SEO to boost your rank on search engine result pages (SERPs). In one of our previous articles, we had…

9 Affiliate Marketing Trends That You Should Watch Out For In 2023

We should give ourselves some credit for making it to the end of the pandemic (hopefully!). A new year is here and so are the new things to knock on the doors. Honestly, it’s not going to…

Sales Funnel Management Software for 2023- How to Make the Right Choice

Automation–you probably come across this word quite often in the present times. From the coffee maker that now can automatically make your favorite ………

The Top 5 Software to Create Better Cold Email Campaigns!

Most marketers rely on cold emailing to build a relationship with new prospects. Yet, to scale cold emailing campaigns, they must rely on dedicated software. Read on….

How To Write Cold Email Subject Lines That Get More Responses?

Cold email subject lines need to be persuasive and engaging to the prospective reader. Read on…

How to write a cold email that actually works?

Planning a cold email campaign? Here’s a quick step-by-step guide on how to write a cold email that you can refer to!

10 Types Of Cold Emails That Will Get You More Responses

Cold emailing can be the perfect solution for every marketer looking to build brand awareness and customer loyalty…..

6 Pro-Tips to Write a Cold Email That Works

How do the marketing pros write their cold emails? Here are 6 tried and tested tips for cold emailing…..

All You Need To Know About Cold Emailing

A cold email campaign is a series of tailored emails with information about businesses delivered by marketers to prospects. Continue reading…

5 Tips To Ace Influencer Marketing For Your Business

Here are some tried-and-tested influencer marketing tips that pros use to ace their influencer marketing game.

How to Create an Influencer Marketing Strategy?

Don’t know where to start? We have a guide here for you. Follow the steps, and you will have a full-fledged plan for your next or first influencer marketing campaign.

What The Heck Is Influencer Marketing and Why Should You Care About It?

The popularity of influencer marketing and its widespread adoption across industries is no longer a secret, there’s only a handful set of brand marketers that understand influencer marketing well enough to leverage it right.

8 Class-Apart Affiliate Marketing Programs To Get Inspired From For Your Own

Gary Vaynerchuk, aka Gary Vee of VaynerX, once said, “I am obsessed with reaching consumers… Regardless of technological advancements or marketing disruptions…..

8 Tools To Rock Your Affiliate Marketing Program Without Breaking A Sweat

Do you know almost 90% of startups fail within one year in the US? Bummer but why do you think that is? The primary reason is they never get the answer to a common question ….

6 Affiliate Marketing Pro Tips That Experts Swore By

At present, more than 80% of brands have affiliate programs, according to Mediakix. For the unacquainted, affiliate marketing is one of the most up-and-coming marketing strategies that brands are leveraging to reach…..

Types Of Affiliate Marketing – Which One Should You Go For?

Do you think affiliate marketing is all about having quantity clicks, visits, and purchases on the shared link?
Here is everything you need to know about choosing the right ….

Introduction to Affiliate Marketing – What, How, and Why

Would you like to hear a secret? What’s the secret ingredient of Amazon’s marketing sauce? Is it social media marketing or search engine marketing? Well, while they’re….

Sales Handbook 2023–A Sales Manager’s Guide To Boosting Growth & Revenue

There was a time when sales were all about cold-calling. The better you were at engaging a prospect and getting them..

Introduction To Social Media Marketing – The Ultimate Guide To Become A Pro

How many times do you open your Instagram and spend hours just scrolling through the reels without looking at the ticking clock? Yes, for many of you it’s part of …

Social Media Marketing Pro-Tips For Any Platform

Are you tired of posting content on social media and not getting enough likes, views, shares, and responses? You can keep going on with that but there are some social media marketing pro tips to fix it …….

8 Tried and Tested Ways To Keep Up With The Ever-Changing Social Media Trends

Let’s face it – the face of social media changes in the blink of an eye. Before you can prepare for a new Instagram challenge, you have a trending Tweet to respond to.

8 Common Types of Social Media Marketing You Should Try Out Today

Being on social media is a must for any business because you know what? Most of your target audience is using it. You need to be on Facebook, YouTube, Twitter, Instagram, and many others.

Everything About Social Media Marketing: The What, Why and How

Hashtags are the elixir of social media, you need to be active on all platforms, more followers mean more success; there are many other misconceptions about social media marketing.

Introduction To The World of Social Media

Over 73% of marketing experts have labeled their social media marketing strategies as ‘very effective’ – and for good reason. These marketing experts know how…

Corporate Event Planning In The New Normal: A Complete Guide

The pandemic has indeed had long-lasting effects on all walks of life. From nations going into complete lockdown..

9 Pro-Tips To Plan The Perfect Corporate Event For Any Business

Did you know that most B2B companies take an average of 5 to 8 weeks to plan an event? Can you blame them….

Introduction to Corporate Events: The What, The Why and The Types

Imagine running your business without HR or marketing, or running a cafe without serving coffee. Not possible…

Going Global–Here’s Your International Tax Planning Handbook

Growth is always good. It’s the fuel that motivates any business to keep doing better, bigger things. On the journey to grow…

7 Bizzare Facts About Taxation We Bet You Didn’t Know

Taxes have always been a complicated affair and we’ve already spent our time and energy getting you acquainted with the basics of taxation……

Decoding Taxation: An Introductory Guide To Understand Your Taxes Better

There are a few things that are universally considered scary–the Annabelle Doll, the idea of a Zombie Apocalypse, and Taxes ….

5 Top Sales Analytics Tools To Make Sales Reporting Easier For Your Team

The king of sales, Jeffrey Gitomer has righty said, “Quality performance starts with a positive attitude.” We agree, as a sales representative, executive, or sales manager….

7 Types of Sales Analysis Reports To Get The Right Sales Insights

What if we gave you a car, but you cannot ever drive it or ride in it. It’s just out there lying in the parking lot. Frustrating, right …

Keeping A Check: 7 Sales Analysis Techniques to Measure Performance

If we were to give you a rope, a bunch of donuts, and a ribbon, you’d probably eat the tacos and then wonder what the other ……

An Introduction to Sales Reporting: What, Why and How

As a sales manager, you probably have many hats to wear. After all, your day begins with looking at the previous day’s ….

Key Sales Funnel Metrics You Should Track for Your Business

In the wise words of the American billionaire and founder of Godaddy, Bob Parsons, “Anything that is measured and watched …

Spin The Flywheel–How To Use Flywheel Model For Your Growth

“You’ve got to stay ahead of the game to be able to stay in it.” Kate Moss’s statement has become rather popular in the present times, especially in the business world.

Embracing The Flywheel: Why Marketers Are Changing From Linear to Circular Model

A long time ago, the world believed that the earth was flat until it was proven to be round. For the longest time, monarchy …

Sales Pipeline Management- 7 Pro-Tips for Sales Leaders

In the wise words of W. Edwards Deming, “If you can’t describe what you are doing as a process, you don’t know what you’re doing.” More often than not, you’d find this quote often being shared with sales teams…

How To Build A Foolproof Sales Funnel That Actually Works?

One word that you’d find in any conversation with a salesperson or a marketer is ‘funnel’. While every marketing and sales professional understands that their sales…

Beginning With The Basics: Introduction To Sales Funnel Management

Your marketing team burns the midnight oil to come up with engaging campaigns and attract your target audience to get you prospects that are interested in your…

8 Strategies to Generate Leads That Are Not Known to Many

“If all you do is follow the herd, you’ll just be stepping in poop all day.”— Wayne W. Dyer Lead generation is not a new concept. Marketers and business have been working …

Struggling with Lead Generation? How to Up Your Lead Generation Game.

Did you know that only 1 in every 10 marketer feels that their lead generation campaign and strategies are being successful? …

6 Tried and Tested Ways to Generate Leads for Your Business

“Content is the fuel for your lead generation efforts.”-  Dayna Rothman If you’re looking to generate leads for your business, then the above quote pretty much summarizes…

A Beginner’s Handbook to Get Started with Lead Generation

“The sales team owns the sales funnel. But as a B2B marketer, you feed the top of their funnel.” – Doug Kessler, Velocity Partners This quote by Doug Kessler …

How To Find The Right Call Center Service Provider For Your Business

“It takes months to find a customer… seconds to lose one.” This popular saying by Vince Lombardi is probably enough to summarize how crucial the role of a call center service provider…

Understanding Call Center Services: The What and The Why

“How can I help you today?” Sounds familiar, right? You’d have come across this question every time you would have interacted with a customer support executive…

Ace Your Off-Page SEO: The Ultimate Guide To Get Backlinks

Did you know that nearly 91% of all web content does not get a single visitor from Google? An Ahrefs study revealed that a majority of content on the web wasn’t ranking high enough…

The Basics of Off-Page SEO: An Introductory Guide

Once upon a time, there was a guy named Jack. Jack was building his website, creating amazing-well researched content for his website blog, and following all the standard checklists for…

The Ultimate On-Page SEO Checklist for 2022

Looking for an easy to navigate comprehensive on-page SEO checklist to boost your website traffic? Your search ends here. From the traditional white hat SEO facts to the latest SEO updates …

How Google Search Engine Work: Crawling, Indexing, and Ranking Your Site

According to Google, it has stored ‘hundreds of billions of webpages’ in its index which it uses to show results. In fact, these webpages amount to over 100,000,000 gigabytes of…

5 Major Google Algorithm Updates You Must Know All About

It was the year 2011. Back then, there was no WordPress or Wix to help you create websites and webpages. But there was Hubpages– a go-to platform for millions of users to simply…

All About Google Algorithms and Why They Matter

Did you know that on an average nearly 63,000 searches are being made on Google every second? That means Google is simultaneously showing thousands of results to more than 50,000 people. How does Google…

The Right Way to SEO Your Content: Where to Put Your Keywords

“To go beyond is as wrong as to fall short.” – Confucius There is an age-old saying- too much and too little of anything is bad. This applies to the usage of keywords too when…

How To Do Keyword Research For SEO: A Complete Guide

Imagine entering a supermarket blindfolded and buying anything that you touch, assuming it to be something you want. Once you are out of the market …

What Are SEO Keywords And Why Are They Important?

Ever heard of the famous SEO (Search Engine Optimization) joke: “An SEO expert walks into a bar, bars, tavern, pubs, Irish bud, drinks, beer, alcohol, public house …

How to Steer Clear of The Spam Folder While Sending Mass Emails

Email marketing is one of the most lucrative tools for businesses trying to connect with their customers. It allows you to connect with the right customer at the right time with the right message.

How To Find The Right Email Marketing Tool For Your Business?

Email marketing is one of the most lucrative tools for businesses trying to connect with their customers. It allows you to connect with the right customer at the right time with the right message.

How to Write An Effective B2B Marketing Email?

Out of the innumerable marketing strategies available to businesses nowadays, email marketing has been one of the most effective ones, especially for B2B companies. We had earlier covered why email marketing …  

Understanding B2B Email Marketing: A Comprehensive Guide

Back in 1978, a young creative thinker, Gary Thuerk, sent out an email promoting his company’s computers to 400 people and made sales worth $13 million from it.