Did you know that LinkedIn has reported a 50% year-over-year increase in engagement on its platform? With more professionals than ever using LinkedIn to connect, share knowledge, and discover new opportunities, the platform has become a vital tool for businesses looking to expand their reach and generate leads. As the business world becomes increasingly competitive, standing out from the crowd is more important than ever. And when it comes to marketing, LinkedIn has emerged as the go-to platform for businesses looking to make a splash. With a staggering 722 million users worldwide, LinkedIn offers many opportunities to connect with professionals in your industry, showcase your expertise, and generate leads. 

However,  with so many businesses vying for attention on the platform, it can take time to know where to start. That’s why we’ve put together this article on the latest LinkedIn marketing trends. From the rise of human content to the emergence of video chat, we’ll show you how to stay ahead of the game on this dynamic platform. So buckle up and prepare to take your LinkedIn marketing to the next level! 

LinkedIn Would Look For More Human Content 

Consumers are increasingly seeking authenticity and personal connections with brands, and businesses that prioritize human content can build stronger relationships with their audience and establish themselves as trustworthy and relatable. 

However, what exactly is human content, and how can businesses incorporate it into their LinkedIn marketing strategy? In this section, we’ll explore the concept of human content and provide some tips for creating more authentic and engaging content on LinkedIn. 

At its core, human content is all about showcasing the people behind the brand. This includes sharing personal stories, behind-the-scenes glimpses, and candid insights into the company’s culture and values. By humanizing their brand, businesses can establish a deeper emotional connection with their audience and build trust and loyalty. 

How can businesses incorporate human content into their LinkedIn marketing strategy?  

Share personal stories 

Sharing personal stories is one of the most effective ways to humanize your brand. This could include stories about how the company was founded, the challenges and successes that the team has experienced, or even personal stories from individual team members. By sharing these stories, businesses can create a more personal connection with their audience and help them relate to the brand on a deeper level. 

Provide behind-the-scenes glimpses 

Another way to showcase the human side of your brand is by providing behind-the-scenes glimpses of the company. This could include photos or videos of the team at work, sneak peeks of upcoming products or projects, or even a virtual tour of the company’s offices. By providing these glimpses, businesses can help their audience to feel more connected to the brand and better understand behind the scenes. 

Show your personality 

Another essential aspect of human content is showing your personality. This means injecting humor, creativity, or personality into your content to make it more engaging and relatable. Whether through witty captions, playful graphics, or humorous videos, businesses that show their personality are likelier to capture their audience’s attention and build a loyal following. 

Highlight your values 

Finally, companies can also use human content to highlight the values and beliefs that the company stands for. This could include showcasing the company’s commitment to sustainability, diversity and inclusion, or social responsibility. By highlighting these values, businesses can establish themselves as a brand with a purpose and connect with their audience on a deeper level. 

LinkedIn Will Become A Place For Virtual Experiences 

Virtual experiences are becoming increasingly popular on LinkedIn. This can be attributed to several factors. First, the COVID-19 pandemic has forced many professionals to work remotely, and virtual events have become the norm for networking, learning, and professional development. As a result, LinkedIn has become a platform of choice for professionals to connect and engage with each other virtually. 

Second, LinkedIn has been expanding its features and functionalities to cater to the growing demand for virtual experiences. For example, LinkedIn Live allows users to stream live events, webinars, and interviews with their followers. LinkedIn Events, launched in late 2019, allows users to create and promote virtual events directly on the platform, making it easier for users to discover and participate in virtual events. 

Additionally, LinkedIn has been investing in partnerships and acquisitions to enhance its virtual experience offerings. For example, in 2020, LinkedIn acquired the virtual events platform Hopin, which allows users to create and attend virtual events such as conferences, workshops, and networking events. 

How can businesses create a virtual experience on LinkedIn? 

AR-enabled product demonstrations 

One of the most effective ways to create a virtual experience on LinkedIn is by using AR to showcase products. AR-enabled product demonstrations allow users to interact with products virtually, providing a more engaging and immersive experience. For example, a furniture company could use AR to allow users to place virtual furniture in their homes to see how it would look before making a purchase. 

VR-enabled virtual tours 

Virtual tours are a popular way to showcase real estate properties or office spaces, and with the help of VR, businesses can create even more immersive virtual tours. VR-enabled virtual tours allow users to explore areas 360 degrees, providing a more immersive and realistic experience. This could be especially useful for companies looking to showcase their offices or facilities. 

AR-powered advertising 

AR-powered advertising is a new trend in LinkedIn marketing that allows businesses to create more interactive and engaging advertisements. For example, a fashion company could use AR to let users try on virtual clothes in real-time. This creates a more personalized and engaging experience, which can help increase conversions and sales. 

VR-enabled training programs

Virtual reality can also be used to create immersive training programs. VR-enabled training programs provide a more engaging and realistic experience, allowing users to learn new skills or techniques more interactively and memorably. This could be especially useful for companies training employees on new products or technologies. 

LinkedIn Marketing Will Be All About Conversational Marketing 

Conversational marketing allows businesses to engage with their target audience in a more personalized and authentic way on LinkedIn. By using conversational marketing techniques, businesses can have real-time conversations with their prospects, answer their questions, and build a relationship with them, which can lead to higher conversion rates and stronger brand loyalty. 

That’s why LinkedIn’s messaging feature, which allows users to send direct messages to each other, has become an increasingly popular tool for businesses to communicate with their prospects and customers. This feature enables businesses to initiate conversations with their target audience, provide personalized recommendations, and share relevant content based on the recipient’s interests and needs.

Not just that, LinkedIn’s integration with chatbots has made it easier for businesses to automate their conversations and scale their outreach efforts. Chatbots can handle routine queries and provide relevant information to prospects while freeing up sales reps to focus on more complex sales activities. 

How can businesses use conversational marketing on LinkedIn? 

Chatbots 

Chatbots are automated tools that can be used to engage with customers and prospects in real-time. They can be programmed to answer frequently asked questions, provide product recommendations, and even schedule appointments. Chatbots can be a valuable asset for businesses looking to provide a more personalized experience for their audience. 

Direct messaging 

Direct messaging is a powerful way to build one-to-one connections with your audience on LinkedIn. It allows businesses to engage with customers and prospects more personally and meaningfully, answering questions and providing support. Direct messaging can nurture leads, build stronger relationships, and close sales. 

Video calls 

Video calls are becoming an increasingly popular way to engage with customers and prospects on LinkedIn. They provide a more personal and engaging experience than traditional phone calls, allowing businesses to build stronger connections with their audience. Video calls can provide demos, answer questions, and even conduct interviews. 

Personalization 

Personalization is critical to successful conversational marketing on LinkedIn. Businesses can personalize their conversations with customers and prospects by using data and analytics, making them more relevant and engaging. This can help build stronger relationships and increase conversions. 

LinkedIn Will Want You To Create Trending Content 

Trendy content is up-to-date with the latest styles and cultural movements. This includes things like popular memes, hashtags, and social media challenges. Trendy content is designed to be attention-grabbing and engaging, making it more likely to be shared and commented on by your audience. 

In the world of LinkedIn marketing, it’s essential to stay on top of the latest content trends to capture your audience’s attention. In this section, we’ll explore what it means to create “trendy” content and how businesses can incorporate these trends into their LinkedIn marketing strategy. 

How can businesses create trendy content on LinkedIn? 

Stay up-to-date with the latest trends 

The first step in creating trendy content is to stay up-to-date with the latest trends and cultural movements. This can be done by following popular influencers and social media accounts, attending industry events and conferences, and conducting regular research on your target audience. 

Incorporate popular hashtags 

Hashtags are a powerful way to make your content more discoverable on LinkedIn. By incorporating popular hashtags into your posts, you can increase the visibility of your content and attract a larger audience. Be sure to research which hashtags are currently popular in your industry and incorporate them into your posts where appropriate. 

Use visuals 

Visuals are a key component of trendy content on LinkedIn. Incorporating eye-catching graphics, photos, and videos into your posts can help grab your audience’s attention and make your content more engaging. Consider using tools like Canva or Adobe Spark to create visually appealing content for your LinkedIn page. 

Embrace storytelling 

Storytelling is a powerful way to connect with your audience more deeply. Sharing personal stories and experiences can create a more relatable and human connection with your audience. Consider incorporating storytelling into your LinkedIn posts to create more engaging and memorable content. 

LinkedIn Will Want You To Be Careful With Your CTAs  

CTAs are the prompts that encourage your audience to take a specific action after viewing your content, eg: a specific action, such as signing up for a newsletter, registering for an event, or downloading a whitepaper. Needless to say, CTAs can help you guide your customer toward the next step in their journey and ultimately drive conversions and revenue (cha-ching!).   

So, without a doubt, your CTA is very crucial for your marketing in general. On LinkedIn, it is even more critical as LinkedIn’s algorithm favors posts that generate high engagement, including likes, comments, and shares. CTAs can be an effective way to boost engagement, as they prompt users to take action and share their thoughts and opinions on a particular topic. This can lead to higher visibility and reach for a post, which can in turn drive more traffic and leads to a business’s website or landing page. 

In fact, LinkedIn doesn’t hide at all that CTAs matter for the platform. That’s why it has introduced new features that make it easier for businesses to include CTAs in their posts and ads. For example, LinkedIn now allows businesses to include clickable buttons in their Sponsored Content and Message Ads, such as “Learn More,” “Sign Up,” or “Download.” This can make it easier for prospects to take action and engage with a business directly from their LinkedIn feed. 

How can businesses optimize their CTAs on LinkedIn? 

Make it clear and concise 

Your CTA should be clear and concise, telling your audience precisely what action to take. Use action-oriented language like “download now” or “sign up today” to encourage your audience to take action. 

Place it strategically 

The placement of your CTA can impact its effectiveness. Consider placing your CTA in a prominent location on your LinkedIn page or within your content. This could be at the end of a post or in the caption of an image or video. 

Use urgency 

Creating a sense of urgency can encourage your audience to act immediately. Use language like “limited time offer” or “don’t miss out” to develop a sense of urgency and inspire your audience to act quickly. 

Offer value 

Your CTA should offer value to your audience. This could be a free download, a discount code, or access to exclusive content. By providing value, you can incentivize your audience to take action and increase the likelihood of conversions. 

LinkedIn Video Chat Will Be The New Changemaker 

LinkedIn Video Chat is a new feature that allows users to have face-to-face conversations with their connections on the platform. It can be a game-changer for businesses looking to connect with their audience more personally and engagingly.  

One of the most significant benefits of LinkedIn Video Chat is the ability to build stronger relationships and trust with your audience. It provides a more human touch to your communications, allowing you to showcase the personality and culture of your business. Additionally, you can use Video Chat to conduct virtual meetings and interviews, saving business time and resources

How can businesses prepare for LinkedIn Video Chat? 

Update your LinkedIn profile 

Before using LinkedIn Video Chat, make sure your LinkedIn profile is up-to-date and reflects your business in the best possible light. This includes having a professional profile photo, a strong headline and summary, and relevant experience and skills. 

Build your connections 

To make the most of LinkedIn Video Chat, you’ll need a strong network of connections. Start by connecting with people in your industry, customers, and partners. 

Be prepared 

As with any virtual communication, preparing for LinkedIn Video Chat is essential. This means having a solid internet connection, a quiet and well-lit space, and any materials or resources you may need for the conversation. 

Practice good video etiquette 

Finally, practicing good video etiquette when using LinkedIn Video Chat is essential. This includes dressing appropriately, making eye contact, and avoiding distractions. 

Summing It Up 

LinkedIn marketing is evolving rapidly, with new trends and features constantly emerging. As the world continues to grow, so too will the world of LinkedIn marketing. By incorporating these tactics into their marketing strategy, businesses can stay ahead of the curve and build stronger relationships with their audience on LinkedIn. So what are you waiting for? Start incorporating these trends into your LinkedIn marketing today and see the results for yourself!