The Top 5 Software to Create Better Cold Email Campaigns!

We bet you already know that when it comes to marketing, email campaigns are the prevailing approach. After all, sales and marketing teams have used emails as a way of reaching out to prospects since the beginning of the millennium. It caters to the preference of the consumers as 80% of prospects prefer it when sales representatives contact them through email.

However, most marketers concur that scaling traditional email marketing can be challenging and time-consuming. This also extends to cold emailing campaigns. Reaching out to potential consumers via cold email allows marketers to develop new relationships and expand to newer markets. It is one of the most efficient ways of spreading marketing messages to a large audience. Yet, scaling manually and maintaining contact with prospects through follow-ups is challenging.

So, it’s not surprising that the average sales representative spends one-fifth of their day writing emails. Talk about wasted productivity! Dedicated software for cold emailing can be the savior here. Cold emailing software can help you automate cold email campaigns, making it easier and quicker to reach out to a large number of potential customers. Additionally, cold emailing software can offer insightful information on the performance of your cold email campaigns and targeted customer base. This enables you to tailor your sales and marketing messages for the greatest impact. Moreover, using cold emailing software streamlines the process of following up with prospects, leading to more responses and conversions. Think of this: according to a study conducted by Backlinko, sending multiple follow-up emails can double your response rate. However, the fact is that 70% of cold emails don’t get a follow-up. Using cold emailing software can help you scale while maintaining consistency and reducing reliance on manual processes.

With the right cold emailing software, you can automate all the critical aspects of your email campaigns, helping you focus on crafting relevant and engaging cold emails for your prospects. So, here’s all you need to know about the top 5 cold emailing software that will help you boost response rates!

But first, let’s understand what exactly we mean by cold emailing software.

Do You Really Need A Software For Cold Emailing?

Over the last few years, there has been an explosion of software available to help you automate your cold email campaigns. From prospecting to generating campaign reports, these tools are designed to help you seamlessly deliver highly personalized emails to prospects. Such tools increase the productivity of sales and marketing teams by reducing manual approaches. Yet, some marketers may not see the need to deploy cold emailing software. They rely on traditional email marketing services to run cold email campaigns. If you ask them, why they don’t use email marketing software, they might simply say:

Source – Tenor

However, cold emailing software brings three significant advantages to the marketing table:

1. Personalization

Every cold emailing software offers some features for basic personalization such as automatically adding the names of recipients. Some tools will also let you add customized images, videos, and links to your cold emails. Investing in cold emailing software with a variety of personalization options will make your emails more tailored and hence more captivating. Woodpecker analyzed over 20 million sales emails and found that adding multiple personalization fields throughout your cold email can boost reply rates by up to 142%. Moreover, if your prospects don’t feel like you are mass emailing them, it will make them more likely to respond.

2. Campaign Analytics

The majority of cold emailing software will assist you in monitoring your open rates, clickthrough rates, bounced emails, unsubscribed emails, response rates, etc. You can use these statistics to evaluate the success of your cold emails and adjust the campaigns you send in the future. Instead of using a separate sales intelligence tool, it is wiser to invest in tools that offer robust email tracking and analytics features, right?

3. Automation

The process of creating and sending emails is automated by the majority of cold emailing software. Investing in cold emailing software that handles most of the labor-intensive tasks will result in increased productivity. Automation can be used for tasks such as building mailing lists, mass email personalization, sending follow-ups to prospects, and creating drip campaigns. According to WebsiteBuilder, the most used email marketing technique is automation (74%), followed by personalization (54%).

Now that you know why you need cold emailing software, let’s look at the top 5 options on the market!

The Top Five Cold Emailing Software

There are numerous factors to consider and various products to choose from when it comes to cold emailing software. Hence, we have compiled a list of the top five cold emailing software on the market to ease your decision-making. Each of these software has unique features and capabilities. Yet, they all have the same objective: to make cold emailing more efficient and automated. If you want to improve your cold emailing campaigns, these five software would be a great place to start!

1. SmartReach

Source – SmartReach

SmartReach is just what you need if you’re an experienced marketer looking for a feature-rich cold emailing solution! With their hyper-personalization and sophisticated scheduling features, your emails have a better chance of receiving a response from prospects. Now you can send cold emails to your prospects in various time zones without having to count the time difference on your fingers!

Additionally, popular email clients such as GSuite, Office365, Outlook, Mailgun, and SendGrid are supported by SmartReach.io. Due to its team-focused features like role-based permissions, team-level settings, and agency dashboard view, it is a perfect fit for larger teams and agencies that manage multiple clients. Additionally, SmartReach.io offers a SPAM tester to ensure that emails are delivered to the main inbox and not spam.

Pros:

• Emails with custom send times
• Tailored cold emails
• Supports a wide range of email clients
• User-friendly interface
• Workflow automation (such as If-This-Then-That)
• Account-based sales
• Dedicated agency plans

Cons:

• Font text sizes could be better

Pricing:

Standard Plan: $24 per month/user

Pro Plan: $39 per month/user

Ultimate Plan: $59 per month/user

2. Woodpecker

For B2B businesses that use personalized automated emails to contact potential customers, Woodpecker is one of the best tools to have in your business toolkit. Although it boasts features such as reply detection, cold email personalization, open-rate and clicks tracking, team-based security, etc., Woodpecker is primarily designed for sending cold emails and follow-ups.

It enables marketers to send cold emails directly from Gmail, Office 365, or Exchange accounts. It also connects with Zapier, Salesforce, and other third-party business applications. It is a fantastic option for teams that need to work together, collaborate on email content, share contact lists, etc. Among the sophisticated features provided by Woodpecker, we would highlight A/B testing and snippet-based conditions for simple customization. Moreover, add-on features can be enabled or disabled at any time, so you only pay for what you use.

Pros:

• User-friendly interface that is simple to operate and comprehend
• A/B testing is completely automated and provides insightful data
• Monthly, weekly, and daily reporting of metrics
• Snippet-based conditions
• A warming-up feature to preserve the sender’s reputation
• The campaign can include manual tasks for non-email actions
• Strict security protocols
• For multiple-member teams, unlimited seats per available slot are available
• Customizable pricing allows you to pay for features only when you actually use them

Cons:

• It might be expensive for small businesses if additional add-ons are needed
• Follow-ups per campaign are capped at 7

Pricing:

• Trial Offer: 14 days (includes all add-on functions)
• 50 Contact Emails Daily: $40-$59 per slot/monthly depending on the add-ons chosen
• 200 Contact Emails Per Day: $44–$64 per slot/month depending on the add-ons chosen
• Unlimited Contact Emails Each Day: $49 to $69 per slot/month depending on the add-ons chosen

3. Snov.io

Source – Snov

One of the most popular automation platforms, Snov.io is renowned for its features such as email tracking, email verification, integrations, and drip email campaigns. Additionally, it enables you to automate your cold email campaigns, which saves time and effort. This cold emailing software also has a user-friendly interface and robust automation features.

For example, you can configure triggers to notify you when a prospect opens your cold email. Another automated action you can set is to send a follow-up email if the prospect opens your email but does not respond. Finally, you can find an email address that is associated with a particular domain name using the Domain Search Tool. For a browser-friendly experience, you can also download the Snov.io extension for Google Chrome!

Pros:

• Email Finder feature
• Simple user interface
• Ability to create drip marketing campaigns
• All email addresses are validated by an email verifier

Cons:

• Does not include a link to “Unsubscribe”
• When given multiple email accounts, does not display the most frequently used email for each contact

Pricing:

• Small Plan: $29 month/user
• Medium Plan: $49 month/user
• Large Plan: $79 month/user
• Extra-Large Plan: $139 month/user
• Extra-Extra-Large Plan: $615 month/user

4. Saleshandy

Source – Saleshandy

Saleshandy is a great cold emailing software for sending personalized cold email sequences with high email deliverability. To avoid cluttering the spam folder and consistently deliver cold emails to the prospect’s inbox, the software adopts a human-like sending approach. You can also make a customized email sequence with up to 49 follow-up steps using Saleshandy. Moreover, it conducts a thorough analysis of each sequence and schedules your cold emails accordingly.

You can also use Saleshandy to A/B test your emails to determine which ones receive the best engagement. It automatically recognizes responses and stops the remaining steps for a specific prospect. That is if your emails are bounced or the prospect is unresponsive, the software automatically pauses the sequence.

Pros:

• Automates your entire cold email sequence
• Improves the open rate by employing an AI writing assistant
• A/B tests various formats to determine which is most effective
• Saleshandy Connect (a LinkedIn email-finding tool) enables you to locate hot leads

Cons:

• It is not possible to create customized email templates using HTML code
• The notification experience can be enhanced

Pricing:

• Starter: $7/month/slot (Billed Annually)
• Outreach: $25/month/slot (Billed Annually)

5. UpLead

Source – Uplead

Your search for a strong and trustworthy B2B sales intelligence platform ends right here! That’s our way of saying UpLead isn’t just another cold emailing software. You can browse through UpLead’s database of more than 54 million B2B contacts from more than 200 countries to quickly send cold emails to highly qualified leads. Additionally, you can use their database to instantly confirm the prospect’s contact details.

With the help of this tool, you’ll be able to spend more time tailoring cold emails to customers who are ready to make a purchase and less time prospecting. It enables users to quickly verify worthwhile prospects in real-time, thanks to its email verification and email pattern intelligence features. Furthermore, it supports Salesforce and 12 other CRM integrations, as well as a robust API interface.

Pros:

• Lightning-fast
• Extremely user-friendly
• Guaranteed customer data accuracy of 95%
• Offers capabilities for bulk searching
• Email verification capabilities

Cons:

• Not ideal for users who send just one or two cold emails per month
• No option for a mobile application

Pricing:

• Free Trial: $0 (5 credits)
• Essentials: $99/month (170 credits)
• Plus: $199/month (400 credits)
• Professional: $399/month (1000 credits)

Conclusion

That was our round-up of the top 5 cold emailing software available on the market today. Cold emailing software can undoubtedly make every email marketer’s work easier and faster. Through powerful automation features, they reduce the manual effort needed to launch engaging cold email campaigns. Marketers can then focus on the more grueling aspects of cold emailing such as crafting a catchy subject line or segmenting the prospects for better targeting. We recommend you evaluate the pros and cons, as well as the pricing options, before selecting a cold emailing software tool that suits your marketing needs. Happy cold emailing!